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Golden Years: Discovering the Greatest Sweets of the 1970s

by Jocelyn Balais on February 22, 2024

We all know that candy is more than simply a tasty snack; it also brings back fond childhood memories. It's hard to find a more universally well-received present than a box of delicious sweets, regardless of whether it's a special occasion or just because.

If so, keep reading! This article will explore the most popular sweets of the 1970s and those that have since fallen out of favor.

We're on a trip back to the '70s, and we want you to come along, so we can share the best candy from that decade with you enjoyed as a kid.

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Retro Sweets from the 1970s That are No Longer Available 

Did you indulge in a lot of candy when you were a kid?

Some of the 70s' most beloved sweets have sadly disappeared. We can only remember these candies fondly since they are no longer available. Here are a few of them:

Marathon Bar

Marathon Bars, a 1970s candy bar, sold well into the 1980s. 

The distinctive shape of this candy bar results from its braided caramel. Mars stopped making Marathon Bars in 1981.

In the 1990s, Snickers Marathon was revived, but its recipe had changed.

Summit Bar

"Summit is where you can get "peanuts, wafers, and light"— remember that catchy line in a jingle?

Summit is another candy made by Mars in the 1970s. They were made of chocolate-covered wafers and peanuts wrapped twice, like a Twix.

But Summit bars melted quickly, and even though they were changed, they were no longer made by the middle of the 1980s.

Space Dust

When Space Dust first hit store shelves in the 1970s, it immediately became a tremendous hit. Little complex candy pieces would fizz and pop in your mouth, leaving you with an aftertaste long after the candy had been consumed. Even though it was used a lot, it was taken off the market in the 1980s because of safety concerns.

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Popular 70s candies that still exist today.

The societal shifts of the '60s and '70s affected several industries, including the sweets business. This cultural transformation was reflected in every aspect of popular culture, from fashion to music to candy.

Listed are some of the most ubiquitous candies from that significant era that even kids today enjoy. How cool is that?

Candy Buttons

Candy buttons first appeared on store shelves in the 1960s. 

Since its launch, its popularity has skyrocketed almost immediately. People love its unique look and compact size.

What first appeared to be a piece of paper covered with dots that adhered to one another was actually a delicious treat. The "dots" came in various colors and flavors: cherry, lemon, and lime.

Pop Rocks

When it first debuted in the 1970s, Pop Rocks became an instant hit. A lot of folks had never seen a confection like it before. Putting one of these tiny candies in your mouth will explode, creating a sensation you'll never forget. The popularity of Pop Rocks ensured the candy's survival to the present day.

Bubble Yum

Bubble In the early 1970s, Yum bubble gum, was introduced, and it was promoted as better than other bubble gum brands because of its softer texture and longer shelf life. Inspiring a successful song by the band Zephyr, it quickly became popular among young people.


Sweet-and-sour cherry/orange and strawberry/grape were Nerds' original flavors when it was first launched. Nerds' two-toned packaging distinguishes flavors, making it unique and popular. Nerds today come in a variety of unique flavors to suit different tastes.

Skittles candies


When Skittles came out in 1972, they were a new product. Their popularity grew quickly and hasn't stopped growing since.

Initially, these fruit-flavored sweets in brightly colored packaging were only available in the UK. It swept the nation at the start of the 1970s and became an instant phenomenon.

Skittles is a well-liked candy that sells in large quantities. To satisfy consumers' tastes, manufacturers are continually creating new flavors.

Sour candies

When Warheads and Sour Patch Kids came out in 1975 and 1979, respectively, sour candies became very popular.

Warheads became famous overnight because their very acidic flavors stayed in the mouths of anyone brave enough to try them. Sour candies are a modern staple enjoyed by both young and old.


Aside from new sweets, the 1970s were also a time when some old sweets changed. In 1979, peanuts were added to the classic candy bar Snickers, which transformed it in a big way. Before, the Snickers bar was known for its mix of nougat, caramel, and chocolate. Today, peanuts were added to give it more crunch and protein. Customers liked this change, and the candy bar is still popular today.


For fans of sweets, the 1970s were a glorious decade. Candy makers always pushed the limits and came up with new favorites, from flavors that were new and interesting to bright packaging and good marketing.

Many iconic 1970s candies are still available. This preserves the legacy of the confections from the 1970s. 

Whether you want a sweet treat or are just thinking about your childhood, 70s candies continue to be appealing.

If you want to relive the sweet memories of your childhood and youth, give yourself the gift of nostalgia with our best-selling retro candy boxes.

Likewise, if you are thinking of the best gift for someone entering the golden year of their life, our 50th birthday candy box is undoubtedly the best treat you can give.

Giving someone a box of vintage candies from the Vintage Candy Company is one of the best ways to make them smile.

From our large selection of vintage candies and gift boxes, you can find the perfect sweet treat for any occasion.

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